Go to Settings → General to set your store's identity.
- Logo & favicon — shown in your storefront header and the admin sidebar.
- Colours — your brand accent across the storefront.
- Contact details — address, phone, email, and social links shown on your storefront.
- Storefront template — the layout customers see.
- Business type — what you sell; drives product-type defaults and the starter-setup categories.
Changes apply to your storefront immediately after saving.